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Growth playbooks: what the first 90 days look like.

We are a young company and we will not invent client results. Instead, here is exactly how a Growth-as-a-Service engagement runs for four common business types — the plan, the channels and the metric we hold ourselves to.

7 days
to your first piece of work
90 days
plan, reviewed with a strategist
Monthly
plans — cancel anytime
Sa
B2B SaaS · 20–60 employees
Growth · $399/mo

Playbook: from daily content and a flat pipeline to one demo engine

The situation we see most in B2B SaaS: a small team publishing constantly across four tools and a freelancer, with no movement in qualified demos. The fix is rarely more output. It is one strategy that SEO, content and paid all execute against, with demo requests — not impressions — as the metric everyone reads.

  1. Days 1–7: audit the funnel from first touch to booked demo, pick one ideal-customer segment, ship the first deliverable.
  2. Days 8–45: rebuild the content calendar around buying-stage questions; add comparison and pricing pages built to be cited by answer engines.
  3. Days 46–90: point paid budget only at pages that already convert organically; review CAC and payback every two weeks with your strategist.
How we work with this kind of business
3channels run as one plan
7 daysto first deliverable
Demosthe metric reviewed bi-weekly
Dt
DTC e-commerce
Scale · $899/mo

Playbook: five vendors into one retention loop

A typical DTC brand buys content, paid social, email and SEO from different vendors, and each reports its own numbers. Nobody owns repeat revenue. Running acquisition and lifecycle as one motion inside the Scale AI-hub lets the team trade first-order CAC against lifetime value on purpose instead of by accident.

  1. Days 1–14: consolidate reporting into one view — blended CAC, repeat-purchase rate and LTV by acquisition channel.
  2. Days 15–60: build post-purchase email and SMS flows; feed paid creative with the product questions customers actually ask.
  3. Days 61–90: shift budget toward channels with the best LTV-to-CAC ratio, not the cheapest first order; monthly executive review.
How we work with this kind of business
5→1vendors replaced by one owner
8channels available on Scale
LTV / CACthe metric reviewed monthly
Ps
Professional services
Growth · $399/mo

Playbook: from founder-led referrals to a repeatable inbound engine

Most consulting, legal and accounting firms grow on the founder's network until it runs out. The inbound alternative is authority: answer the questions buyers type into Google and ask ChatGPT, in enough depth and with enough structure that your firm becomes the source that gets cited. This is the plan we run for that.

  1. Days 1–14: interview the founder, extract the 30 questions prospects ask before hiring, map them to search and answer-engine demand.
  2. Days 15–60: publish expert-reviewed answers with schema markup, author credentials and cited sources; fix the entity basics (profiles, reviews, consistent facts).
  3. Days 61–90: track rankings, AI citations and inbound inquiries in the Hub; double down on the topics that produce conversations.
How we work with this kind of business
SEO + GEMsearch and answer engines, one program
30buyer questions mapped first
Inboundinquiries, the metric reviewed bi-weekly
Ls
Local & home services
Spark · $199/mo

Playbook: one channel done properly for a local service business

A contractor, clinic or studio with a small budget does not need eight channels. It needs to show up when someone nearby searches or asks an AI assistant for a recommendation — and to answer the phone when they do. Spark runs one channel properly, usually local search, with a senior human checking every output.

  1. Days 1–7: complete and correct the Google Business Profile, service pages and the facts AI assistants read about the business.
  2. Days 8–60: publish one useful local page or answer per week; set up a simple review-request routine after each job.
  3. Days 61–90: read calls and form leads by source in the Hub; decide whether a second channel has earned its place.
How we work with this kind of business
1channel, run properly
Weeklypublishing cadence
Callsand form leads, by source

These are illustrative plans, not client results. Figures describe how the plan runs, not outcomes achieved. Named case studies will replace them as clients agree to publish.

Your business, your plan

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