Yes. Scalehackerlab is one option: a Growth-as-a-Service company based in Miami, FL, working in English and Spanish since 2025 with small and midsize businesses across the US and Latin America, with published prices from $199 a month. There are other bilingual agencies and freelancers, and this guide is meant to help you judge any of them. It covers what changes when you market in two languages, when to translate and when to localize, how bilingual SEO and AI search work, whether one team can run both markets, what it costs, which time zones and currencies apply, and how we work with Latin American companies that want to sell in the US.
What changes when you market in two languages?
Everything that touches a customer doubles, and the two halves have to be judged separately. Two languages means two sets of buyer questions, two search markets, two sets of review sites, two ad accounts or at least two campaign structures, and two versions of every page, email and post. The mistake most small companies make is to treat Spanish as a copy of English: same calendar, same offers, same metrics, half the attention. In practice the Spanish-speaking buyer in Miami, the one in Mexico City and the one in Bogotá ask different questions, compare different competitors and respond to different proof. So the first change is in measurement: leads, cost per lead and conversion rate reported per language and per country, so you can see which half is working. The second change is in ownership: someone has to read both languages well enough to approve the work, or one half ships unchecked. The third is in pace: a bilingual calendar that keeps both languages current does better than one that launches Spanish with a flourish and lets it go stale.
Translate or localize?
Translate when the content is factual and the same in both markets; localize when the buyer's situation changes with the language. Prices, product specs, legal text and your company story can be translated by a competent human or a reviewed machine draft. Service pages, ads, landing pages, FAQs and anything that mentions money, dates, regulations or examples should be localized: rewritten for the market, with its own examples, its own keywords and its own proof.
| Translate | Localize | |
|---|---|---|
| What it is | The same text rendered in the other language | The same goal, rewritten for the other market |
| Use it for | Specs, prices, terms, company history, technical docs | Service pages, ads, landing pages, FAQs, emails, blog posts |
| Keywords | Translated literally, often wrong | Researched in the target language and country |
| Examples and proof | Carried over | Replaced with cases, cities and currencies the reader knows |
| Cost | Low | Higher; it is new writing, reviewed |
| Risk | Reads as foreign; misses the buyer's real question | Needs a reviewer who knows the market |
A simple test: if a reader in the second language would ask "but how does this apply to me?", localize it.
How does bilingual SEO and AI search work?
Each language gets its own URL tree, its own pages and its own buyer questions, and the two are linked so that search engines and AI assistants know they are versions of each other. Concretely: English pages live at /, Spanish pages at /es/ (or on separate domains), every page carries hreflang tags pointing to its counterpart, and each language has its own sitemap entries. Keyword research is done separately per language and per country, because "growth marketing agency" and "agencia de marketing de crecimiento" have different volumes, different competitors and different intent. AI assistants add one more reason to do this properly: they answer in the language of the question, and they retrieve pages in that language. A Spanish question to ChatGPT or Perplexity is answered from Spanish pages, so an English-only site is invisible to the Spanish-speaking half of your market in AI answers, even if it ranks well in Google. Our GEM guide explains how the assistants pick their sources; the short version is that each language needs its own direct answers, its own FAQ and its own mentions on review sites and directories in that language.
Can one team run both markets?
Yes, if the team reads, writes and reviews in both languages and reports per market. One team does better than two agencies because strategy, budget and measurement stay in one place, and the two languages learn from each other: an offer that works in Spanish can be tested in English the next week. The condition is real bilingual review. At Scalehackerlab, nine AI agents (one orchestrator and eight specialists) draft the work in both languages, and a senior marketer who works in English and Spanish reviews every piece before it ships. Clients see KPIs, requests and approvals in the Scale AI-hub, our client workspace, whose interface is available in English and Spanish. What one team cannot do is pretend the markets are the same; the plan has to say which language leads in which service and why.
What does it cost?
The same as marketing in one language: Scalehackerlab's plans and prices are identical whether the work is in English, Spanish or both. The bilingual work is part of the service, with no extra fee per language. Prices are in US dollars, with no setup fee and month-to-month billing; annual prepay saves 15% on Growth and Scale. Ad spend is separate and goes into accounts you own.
| Plan | Price | What it includes |
|---|---|---|
| Spark | $199/mo | 1 service of your choice, in English, Spanish or both |
| Growth | $399/mo | 3 services, a dedicated strategist, a check-in every 2 weeks |
| Scale | $899/mo | All 8 services, a senior strategist, a monthly executive review |
| Enterprise | From $3,000/mo | Custom scope for larger teams and several markets |
The eight services are growth strategy, SEO & AI search, content, paid ads, growth experiments, website conversion, sales support and design. Add-ons: AI Search Sprint $499, Onboarding Plus $299, Quarterly Strategy Session $799, Industry Playbook $999. Full details are on the pricing page, and the comparison page puts the plans next to an agency and an in-house hire.
Which time zones and currencies apply?
Scalehackerlab works on Eastern Time from Miami, bills in US dollars, and the client workspace is available in English and Spanish. Most of Latin America is one or two time zones away from Miami, so a check-in at 10 a.m. Miami time falls inside the working day in almost every city we work with. Prices are in USD only, which is the norm for Latin American companies buying services from the US. Ad platforms bill in the currency of the account, so a company selling in two countries usually runs separate ad accounts with separate currencies and budgets. Check-ins and the Hub are in the language you choose.
How do we work with companies in Latin America that want to sell in the US?
We start from the US buyer, in English, and build the Spanish side from what you already have. A company in Mexico, Colombia or Argentina selling into the US needs three things it usually does not have: pages that answer US buyers' questions in US English with US prices and proof; a presence on the review sites and directories that US buyers and AI assistants consult; and a sales process that works on the US buyer's schedule and expectations. The first piece of work ships within 7 days of starting, and the Free Growth Assessment, a 3-page report within 48 hours with no credit card, is the usual first step.
Checklist before you launch in the US:
- A US-facing website section or domain in English, with a US contact route and USD prices.
- Your category and city named in the opening paragraph of your main pages, so search engines and AI assistants can place you.
- Google Business Profile and the review sites your category uses, with the same name, category and offer as your site.
- Keyword research done in English for the US, separately from your Spanish keywords.
- A lead-handling process that responds the same day during the US Eastern working day.
- One metric per language and per country, reported in the same dashboard.
- A decision on what to translate and what to localize, using the table above.
The same applies in reverse for US companies entering Latin America, with Spanish leading and the local review sites and ad currencies changed. Either way, start with the Free Growth Assessment or look at the plans.